Operator Owned Business Feature - Elysium Industries

April 29, 2016 0 Comments

The Elysium ADVENTURE Bar is designed for your low-moderate intensity activities. Different activities place different energy and metabolic demands on your body. Start giving your body the fuel and nutrients it needs, when it needs them.

Elysium Industries has been working on THEIR adventure series nutrition bar for almost two years with the launch of their first bar just last summer! OWNED BY MATTHEW SHELLY, ELYSIUM IS based out of Colorado Springs, CO.


What made you decide to create your own business?

While I was working on my post-baccalaureate premedical studies and gaining experience as an EMT in the local Emergency Department, I realized that my passions were not centered on people at that stage of sickness. I had been making natural, healthful bars at home for my outdoor adventures and started testing the idea of larger scale production. I'd rather change someone's lifestyle as early as possible than just keeping them alive later.

I’ve worked for many different companies since I left the Marines in ’97 and there is pretty much a limit to how far you can go working for another person’s gain. 

Starting my own company means that the only real limits for my growth and success are the ones I place on myself, whether real or perceived. That freedom appeals to me. I also wanted to do something that drives me to be outside and able to spend time with the people I care about.


Where did the name come from?

Elysium is a separate afterlife for heroes in Greek and Roman mythology. It’s a place surrounded by snow capped mountains, filled with trees, lush green fields, clear, cool rivers and lots of food and drink. It sounds like a place I’d like to be and it fits nicely with our company’s brand: eating healthfully, staying active and getting outside. Industries? Well, because the plan is much larger than just nutrition bars.


What is your business plan?

Elysium Industries is built around the concept of timed-nutrition for our varying activity levels. Our first product is the Adventure series nutrition bar. This bar is designed to sustain low to moderate intensity activities as well as healthful snacking. We are planning at least two other series of bars: a high-intensity/post workout bar and a meal replacement/ expedition style bar for those really epic adventures. We are also dedicated to donating 10% of all gross proceeds between The Raider Project and Warrior Foundation - Freedom Station as well as allocating another 5% to use for other donations and sponsorships.


What are your next steps?

Our short-term goals include making more appearances at local gyms and retail stores to give out samples and develop more interest in our product. We’ve just started to build the small-batch wholesale side of the company to start selling bars directly from those establishments. We are also working on the second flavor in our Adventure series of bars. It will be called Tropical Karma with a mango/coconut themed flavor.

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